Role Overview
We're seeking a dynamic Product Marketing Specialist with a strong focus on financial education to join our growing team. In this role, you'll bridge the gap between our product development and marketing teams while creating compelling educational content that simplifies complex financial concepts for our users.
Key Responsibilities
- Develop comprehensive product marketing strategies for our digital wealth management platform and features
- Create engaging educational content across multiple formats (articles, videos, webinars, courses) to help users understand investing concepts
- Collaborate with product teams to translate technical features into clear benefits for target audiences
- Design and implement educational campaigns to increase user acquisition, activation, and retention
- Work with data analytics teams to measure content effectiveness and optimize based on user engagement
- Stay current on financial industry trends, regulations, and competitor offerings
- Manage the development of marketing materials including product guides, demo scripts, and sales enablement tools
- Lead training sessions for internal teams on new features and educational initiatives
Qualifications
- 3+ years of experience in product marketing, preferably in fintech, wealth management, or financial services
- Proven ability to translate complex financial concepts into accessible, engaging content
- Strong understanding of digital marketing channels and educational content development
- Excellent project management skills with ability to coordinate cross-functional teams
- Data-driven mindset with experience using analytics to measure and optimize content performance
- Outstanding written and verbal communication skills
- Bachelor's degree required; advanced degree in marketing, finance, or education a plus
- Financial certifications (CFP, CFA, Series 7, etc.) are beneficial but not required
Skills & Attributes
- Passionate about financial education and empowerment
- Creative problem-solver who can think both strategically and tactically
- Ability to adapt quickly in a fast-paced environment
- Exceptional attention to detail and commitment to quality
- Collaborative team player with strong interpersonal skills
- Self-motivated with ability to prioritize and manage multiple projects
